“We have the capabilities.
Where is the growth?”
Turn expertise, audience, distribution or IP into a differentiated offer and a new source of revenue.
INDUSTRY INSIGHT · BUSINESS DESIGN · COMMERCIAL EXECUTION
Build your next
engine of growth.
We help founders and leadership teams find and capture growth as their industries change. Industry insight, business-model design, go-to-market execution and capital readiness, connected in one actionable plan.
Explore the growth diagnosticFOR MEDIA, TECHNOLOGY AND PLATFORM BUSINESSESFOUNDER-LED ADVISORY
WHY INDUSTRY CENTRICITY
Your next opportunity
may already be
within reach.
Your capabilities, customer relationships and intellectual property may hold more value than your current business model captures.
We examine how your industry creates value, who captures it and where it is moving. Then we connect those opportunities to the assets you have, the partners you need and a business model you can execute.
The objective: a credible path to new revenue, stronger economics and a more defensible position.
WHEN TO BRING US IN
A consequential decision.
A clearer way forward.
For leaders ready to act on a growth opportunity, a business-model challenge or a change in their market.
“We have the capabilities.
“We see an opportunity.
How do we win?”
Choose the right customers and partners, define your commercial advantage and decide what to build, buy or access.
“We have ambition.
What makes it investable?”
Connect customer demand, distribution, business economics and funding requirements in a coherent growth plan.
OUR FOUNDATION
The Industry
Centricity Framework.
A practical lens for deciding where to play, how to create value and what it takes to capture it.
We look across customers, decision-makers, partners, competitors and capital. Each strategic choice is tested against stakeholder incentives and the realities of execution.
Discuss the Framework
VALUE
Where is value created, lost or shifting?
PARTICIPATION
Who benefits, who pays and who enables adoption?
ADVANTAGE
What gives your business a right to win?
EXECUTION
Which capabilities, partners and capital make it work?
WHAT WE BRING TO THE TABLE
Industry economics.
Understand the flows of revenue, influence and customer access across the industry. Locate opportunities beyond the current product portfolio.
Stakeholder incentives.
Design a compelling reason for customers, partners and distributors to participate. Surface the conflicts that could prevent adoption.
Operator judgement.
Connect choices to budgets, teams, commercial milestones and P&L consequences. Carry the strategy through to decisions people can act on.
START HERE
Growth Opportunity
Diagnostic.
Where is your next credible growth opportunity?
A focused, paid advisory engagement to assess your position, prioritise opportunities and define the next move. Scope, timing and fees are agreed before we begin.
Discuss your growth challengeWHAT YOU TAKE AWAY
- An industry opportunity mapWhere value is shifting and which customer needs are underserved.
- An assessment of your assetsCapabilities, relationships, IP and distribution you can build on.
- A prioritised set of growth optionsCompared on commercial potential, feasibility and execution requirements.
- A recommended first moveA practical action plan with milestones, owners and key assumptions to test.
TURN THE OPPORTUNITY INTO A BUSINESS
Design it. Take it to market.
Prepare it for scale.
Continue from the diagnostic or engage us on a defined business challenge.
Business Model &
Ecosystem Design
How will this opportunity become a viable business?
Define the value proposition, align partner incentives and work through how the business earns, delivers and grows.
DELIVERABLESCustomer proposition · Partner roles · Revenue model · Indicative unit economics
GTM &
Growth Execution
How do we turn the proposition into customers and revenue?
Sharpen your offer, identify buying roles and build a route to market with clear commercial priorities and execution support.
DELIVERABLESTarget segments · Positioning · Channels and partnerships · 90-day execution plan
Capital Readiness &
Fundraising Strategy
What capital do we need, and what makes the business investable?
Connect funding requirements to business milestones and prepare a clear, evidence-led narrative for investor conversations.
DELIVERABLESCapital requirements · Milestone plan · Investor narrative · Fundraising materials
WHY NOW
The rules of growth
are being rewritten.
Before committing to technology, expansion or fundraising, decide how your business needs to change.
Competition is coming
from new directions.
In PwC’s 2026 CEO survey, 42% of CEOs said their businesses had begun competing in new sectors in the previous five years.
Source: PwC, February 2026New tools demand
new ways of working.
McKinsey’s 2025 survey found its AI high performers were nearly three times as likely as others to fundamentally redesign workflows.
Source: McKinsey, November 2025Make the business
case before the bet.
A market launch, a major investment or a funding round commits scarce resources. Test the opportunity, economics and execution path before you commit.
IDEAS FROM THE INDUSTRY-CENTRICITY SERIES
Insights & Articles.
Perspectives by N. Dilip Venkatraman on the structural challenges shaping industries, and the business opportunities they reveal.
STREAMING: DISCOVERY, MONETIZATION & INTENTTHREE-PART SERIES
INDUSTRY-CENTRICITY SERIES01
Discovery & content intelligence
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Why a growing content catalogue can still leave viewers struggling to find something to watch, and why discovery needs to be designed as an integrated system.
PDF · 3 pages · 268 KB
INDUSTRY-CENTRICITY SERIES02
Engagement & monetization
Why Discovery Failure Is the Hidden Problem in Streaming Monetization
How poor discovery reduces monetizable attention, and why content understanding, recommendations and presentation need to work together.
PDF · 3 pages · 277 KB
INDUSTRY-CENTRICITY SERIES03
Real-time intent & recommendations
The Intent Gap: Why Streaming Recommendations Still Run on Yesterday’s Data
Why historical profiles can miss what a viewer wants in the moment, and how live session signals can inform more adaptive discovery decisions.
PDF · 3 pages · 267 KB
FOUNDER-LED. OPERATOR-INFORMED.
Strategy informed
by building businesses.
N. Dilip Venkatraman
FOUNDER, INDUSTRY CENTRICITY
Dilip brings more than two decades of leadership across media, technology, product, strategy and monetization. His experience spans building ventures, leading established businesses and turning new capabilities into commercial opportunities.
His career includes leadership roles at Tech Mahindra, CNN-News18 / News18 India, ITV Network, Dish TV and Zee News, and founding VideoTap.
That experience informs a hands-on approach to growth: understand the industry, make the commercial choices and organise around execution.
Harvard Business School
Advanced Management Program, 2010Innovation experience
Seven US patents
Advanced Management Program, 2010Innovation experience
Seven US patents
Experience and credentials reflect the founder’s career across prior roles and ventures.
LET’S FIND YOUR NEXT ENGINE OF GROWTH
What’s the growth
decision ahead
of you?
Tell us what you are trying to unlock: a new revenue stream, a stronger business model, a route to market or readiness for capital.
dilip@industrycentricity.comStart a conversation